《估值13亿美金的社媒工具，连DTC品牌和海外网红都在用，你用过几个？》
原文：https://zhuanlan.zhihu.com/p/583424682
本篇文章开始聊聊社交媒体营销的一些旧事，其实新闻很早之前就出来了。
以上都是2022年的新闻，来自三个不同类型的公司即 Shopify, Linktree,Voila，做得却是大同小异，面向内容创作者提供解决方案。
为什么大家都在做同一件事？如果你从事海外社交媒体营销，对于以下平台的规则就深有体会：
相比Pinterest, Instagram的图片是无法直接点击。
对比 Youtube，TikTok的视频描述不能添加外链。
导致的结果是：
品牌社媒运营不方便直接统计单个Post的效果，而网红KOL合作营销效果也无法追踪到点击数据，这些都是痛点一直被平台忽视。但是作为社交平台，他们都有自己的私心。会想方设法把用户留在自己的阵地，于是形成了一个又一个的“围城”。
而这个围城的唯一出口就是账户主页的描述（Bio），可谓是“一夫当关，万夫莫开”。
有痛点就有需求价值，比如LinkTree就靠提供该痛点解决方案（Bio-Link）估值13亿美金。
那什么是Bio-Link工具？这些工具是如何帮助品牌和网红解决问题以及工具的变现方式有哪些？市场上还有哪些同样的玩家，接下来会重点介绍。
一、什么是Bio-Link
Bio是社交媒体平台的账户描述（简介），而Bio-Link指的是描述位置可以放置的超链接。对于Instagram和TikTok两个偏半封闭的平台来说，Bio-Link的重要性不言而喻。所有的站外跳转和导流只能通过Bio-Link来实现。
Bio-Link工具有几个基础功能：
1.自定义短链
由于链接挂在账户首页能够显示的字符串有限，用短链接来展示效果会更美观。说起短链接，大家会想到bitly，但是那个只是将长链接换成短链接。Bio-Link工具可以提供的链接也是一样的要求，除了部分固定域名之外，后缀部分是可以自定义的。
2.链接聚合
Bio-link工具实现的是一个中间页的功能，在这个页面可以添加很多内容（图片，视频）和外链，实现无限制跳转和导流（粉）
3.数据追踪
跟Bitly类似，Bio link工具会提供后台报表，追踪点击数据
二、Bio-Link工具的使用对象
Bio-Link工具主要是面向社交媒体平台（主要是Instagram，TikTok）上面的内容创作者，而其中的创作者主要分为两类：
1.网红（个人）
主要诉求是可以同时挂不同社交平台的链接，实现粉丝互通
2.商家（品牌）
主要诉求是希望追踪帖子的引流和转化效果，同时兼顾着可以涨粉。
三、Bio-Link工具的变现方式
1.SaaS订阅
大部分Bio-Link工具走的都是SaaS订阅模式，有免费有限制使用，付费无限制使用以及个性化功能两种版本，付费可以按照月/季度/年来订阅。
2.联盟CPS变现
由于Bio-Link主要的使用对象还是内容创作者，有大量的中长尾网红在使用，甚至有些挂了自己的联盟追踪链接。作为Bio-Link工具方，他们拥有大量活跃的内容网红，帮助网红来实现带货间接实现自己的收入，这也是二级联盟平台常见的盈利模式。
四、推荐几款不错的Bio-Link工具
1.Link Tree
Link Tree是做Bio-Link短链的鼻祖，目前用户量应该也是最大的，最近看到他们跟TikTok有合作，支持生成TikTik专属的profile
2. Lnk.Bio
功能大同小异，不过发现他们做了中文界面，难道想打入中国市场？
3. Voila
这个是一个华人创业团队做的一款内容短链接工具，他们的定位是帮助内容生产者做变现。目前可以免费使用，不限定商家或者是网红，我觉得UI交互这块做的还是挺不错，有PC和移动端自适应，特别是其产品推荐关联这块，也是一个亮点。
4.Linkpop
Shopify下场，寸草不生。Shopify背后有海量的商家，如果能够通过一款简单的工具撬动社交流量，未来想象空间很大，目前该功能最大的特点是可以直接授权关联Shopify的产品在Bio-Link上面做曝光，还支持直接购买。
根谈最后总结
针对一个痛点需求提供针对性的解决方案，即使是这个需求很小，但是如果可以通过SaaS的方式来服务那部分人群，后期随着用户量的变大，边际成本会只会越来越低。
每个行业不会一家独大，最后的局面是百花齐放，形成充分竞争的市场局面。对于先进场的人来说，最重要的是不断打磨产品，积累自己的优势，不管是技术上（专利壁垒）的，还是用户量（迁移成本），这些都会成为你的护城河。
任何创新都不是一触而就，而是在在前人的肩膀上不断添砖加瓦。
《5 Best Link Rotators to Redirect URLs & Route Traffic in 2022》
原文：https://www.pitiya.com/link-rotators.html
Last Updated on: September 15, 2022 by Chamal Rathnayaka
Traffic is the blood of any online business. Whether you use free or paid traffic generation methods, it is critical to track the performance of your marketing campaigns so that you would achieve a higher ROI that results in faster growth.
At some point, you might have faced that you need a single link that points to multiple web addresses or URLs. How could you send traffic of a unique URL to various destinations? Or distribute traffic with a link?
That is why web link rotators or URL rotators are used for.
Previously, on the ultimate list of best link tracker services, you found several tools with the link rotation feature. But, in this guide, you will find out the top 5 URL rotator tools to redirect traffic to multiple URLs with very specific features.
What is a Link Rotator?
A link rotator is a unique link that allows you to route traffic to different destinations.
It’s that simple.
Suppose you want to send visitors who click a link to your website’s home page, blog index page, and newsletter sign-up pages. The best way to achieve it is through using suitable link rotate software.
What are the differences between Link Rotating vs URL Shortening?
I assume you already know what URL shortening is. Tools like Bit.ly, TinyURL.com, and PixelMe lets you short a URL. It enables you to:
Shorten ugly and lengthier URLs – An URL can take up to 2048 characters or more. If you want to make an extended web address to be remembered, the best way is by shortening it.
Brand URL – Not only can you hide URL parameters like affiliate link data (i.e., ClickBank affiliate links, JVZoo links), but you also create beautiful branded custom URLs. For example, https://link.upcontests.com/grammarly redirects to the Grammarly.com website. The original URL is a referral link with sub-tracking datasets.
Mask URLs – Yes, URL shorteners allow you to mask URLs. Try this: https://links.upcontests.com/spellcheckplus
Track clicks and conversions – Nowadays, URL shorteners allow you to track clicks, find where the clicks are generated, and monitor conversions with funnel tracking technologies.
Password-protected links
Link Rotators have all the above functionalities plus more:
A/B testing – Not all landing page builders have A/B testing functionality. For example, if you use Blogger or WordPress, they do not have any split testing capabilities. URL rotators allow you to A/B test pages.
Use one URL to redirect traffic to multiple URLs – One of the main reasons why URL rotators are so important. For example, you can use a single URL and redirect its traffic to different pages of an affiliate product, like a sales page with VSL, a product page without VSL, and a pricing page to test users’ conversion rates and behavior flow. This eliminates many barriers and opens new doors to optimize conversion rates.
Best Link Rotators to Route Traffic for Marketers
Here is a list of excellent web traffic rotators to use in your marketing campaigns.
ClickMagick – The best traffic management tool for professional internet marketers
If you are in the Solo Advertising niche, you should already know what ClickMagick is capable of doing.
ClickMagick is a reliable traffic management toolkit with numerous features and tools to help you achieve better results.
Its Click rotator is one of the best I’ve seen.
Multi-Mode Link Rotators
Lightning-Fast Link Redirects
Postback / Webhook / Server-To-Server Tracking
Click Fraud Monitoring & Traffic Quality Analysis
Automated & Intelligent Split Testing
Conversion Tracking Of Any Goal Or Sale
Unlimited Custom Tracking Domains
Best-In-Class Automated Bot Filtering/Blocking
ClickMagick gives you almost unlimited flexibility and the power to do things other traffic redirectors simply can’t.
Create a link rotator in ClickMagick
Create your ClickMagick account over here and log in to your account. Once done, click on the ‘Rotators‘ tab and provide the rotator name, and rotator link slug.
clickmagick-rotator-link-name
Next, select the appropriate rotator mode.
rotator-mode-clickmagickSelect ClickMagick rotator mode
ClickMagick’s Rotator Modes are click distribution methodologies.
Fulfillment – Send all traffic to the rotator’s first active URL, including repeat clicks from the same user – until that URL has received the maximum number of unique clicks (plus bonus) specified.
Spillover – Send traffic to each URL in the rotator, one after the other, as repeat users hit your rotator multiple times. Best for solo ads vendors to maximize unique clicks
Random – Distribute your clicks in a completely random manner to all active URLs
Sequential – Send incoming clicks to each rotator URL in order. Then, when it reaches the bottom, it will simply start over again at the top. Best for ad co-op as it ensures all URLs receive the same number of clicks.
Enter a backup URL. The Back URL or Fallback URL is used when no link in the rotator is available according to specified settings.
ClickMagick rotator backup url
Add URLs to rotator
Click on the gear icon at the far right of the rotator and select the ‘Add URLs‘ option.
add-url-rotator-clickmagick
Enter a new name for the link and set its status to ‘Active,’ ‘Paused,’ ‘Archived,’ and enter the URL to which you want to redirect traffic.
add-url-clickmagick-rotator
Additional ClickMagick link rotator settings
As a complete click rotator, ClickMagick offers various configurations. Here are some:
Set priority – Use the Position option in URL settings to give more weight to specific URLs
Set max clicks – Once it reaches this amount, it will be automatically paused
Set max daily clicks – Max number of unique clicks per day that a URL can get
Bonus clicks – Percentage of Max Clicks to over-deliver. Best for selling solo ads on a website or Udimi marketplace or through a solo ad arbitrage business model.
Min T1 – Set minimum tier 1 traffic you want to deliver to a particular link in the rotator
Max T1 – Set the maximum tier 1 traffic amount you want to deliver.
Min mobile – Minimum mobile visitor percentage
Max mobile – Minimum mobile visitor percentage
Weight – When using the Sequential mode, this defines that one URL should get more traffic than others. For example, adding three weights for a URL indicates that it should get x3 (three times) traffic than others. The proportional traffic distribution method is only available in the ClickMagick URL rotator.
ClickMagick link rotator allows rotating up to 10,000 URLs and sharing link statistics with others.
ClickMagick Pricing
ClickMagick offers a 14-Days free trial on all plans.
clickmagick-pricing
ClickMagick does not offer yearly pricing packages. Its monthly plans start at $37/mo (up to 10,000 clicks). But, most features are offered from the Standard plan, which costs $77/mo (up to 100,000 clicks). Learn more.
Replug – Best URL shortener with advanced features
replug.io-homepage
Replug is a quality link shortener with A/B split testing features (i.e., link rotations).
In my Replug review, I explained its pros and cons and features. In this article, I will briefly explain how to use Replug to create link rotators.
How to create a link rotator in Replug
Create your Replug account over here and create a brand,
replug-new-brand
Click on the ‘New Link‘ button under Replug links.
new-replug-link
Select the ‘Brand‘ and enter the main destination URL. Next, enable the ‘A/B testing.’
replug-link-ab-testing
Add URLs you want to rotate under the ‘Split test URL‘ field and set a corresponding weight amount. Click on the ‘Equalize weights’ to redirect the same amount of traffic to every URL.
replug-split-test-urls
Like ClickMagick, Replug also lets you route traffic based on conditions like user geolocation, device, etc. Still, if you use the traffic routing rules, you cannot utilize the URL A/B testing (i.e., link rotation) functionality.
Replug Pricing
replug-pricing
Replug offers a free trial on all plans, and its monthly subscription packages start from Basic, which costs $19/mo (5,000 clicks). The professional plan is the most popular one, and it costs $49/mo (50,000 clicks).
Voluum – Best link tracker for CPA marketing
voluum-homepage
If you are in the CPA marketing industry, you should have heard of Voluum already. It is the best affiliate link tracking tool with world-class infrastructure.
The specialty of Voluum over other software is that it uses AI to optimize your campaigns. So if you intend to use a traffic rotator to A/B test landing pages’ opt-in and sales conversion ratios, Voluum would be an excellent choice.
voluum-smart-rotation-settings
Voluum pricing
Voluum is an advanced link tracking software mainly made for CPA (Cost per action) marketing. So, its price is higher than other tools.
voluum-pricing
JotURL – Feature-rich click rotator software
joturl-homepage
JotURL is a link shortener with URL rotation capability. From branded links to branded QR codes, JotURL is equipped with many features to empower your link management with various functions, including smart link redirection, rotation, and conversion tracking.
JotURL’s smart balancer lets you rotate links and route traffic accordingly following criteria.
Sequential – Redirect clicks to the next destination page, click after click
Weighted – Allocate how much (percentage) traffic goes to each landing page
Random – Redirect clicks casually to your destination pages
Switching over (cookies) – If the visitor returns, the balancer, using cookies, will show the next landing page in the list
Weighted with memory (cookies) – Return user is redirected to the page she/he was redirected to on the first visit
Random with memory (cookies) – Return user is redirected to the page she/he was redirected to on the first visit
A/B testing – Route traffic to different web pages and track conversions (needs to install JotURL tracking script)
Smart traffic redirection – Redirect visitors to different destinations depending on one or more specific conditions (language, country, OS, OS version, mobile device, browser, browser type, main browser version, number of visits, number of unique visits, QR codes (Y/N), already visited content (Y/N), Time.
JotURL Pricing
JotURL has two main plan types: Standard and XL
JotURL Standard pricing is:
joturl-standard-pricing
Growth – €9/mo – 2,000 links, 5,000 events/mo
Pro – €69/mo – 30,000 links, 100,000 events/mo
Business – €169/mo – 100,000 links, 500,000 events/mo
JotURL’s XL plan type’s pricing is:
joturl-xl-pricing
Growth XL – €29/mo – 10,000 links, 30,000 events/mo
Pro XL – €119/mo – 60,000 links, 300,000 events/mo
Business XL – €249/mo – 250,000 links, 1,000,000 events/mo
All plans include the Smart redirector (with targeting), Smart link rotator, and Split A/B testing. So you can get started from the basic plan and upgrade as you need.
ClickMeter – A simple traffic router for affiliates and content creators
clickmeter-homepage
ClickMeter is an advanced link tracking software for affiliates, agencies, advertisers, and publishers. Its smart A/B test rotator allows split traffic to different landing pages without having to modify pages anyway.
Watch the video below to see how ClickMeter’s link rotator works:
ClickMeter’s link rotator’s features:
Create unlimited rotators
Rotate up to 50 websites or affiliate links in each rotator
Advanced redirect modes: Sequential, Weighted, Random, Spillover
Discover which destination URLs were clicked more
Find out which landing page converted the most visitors
Cloak destination URL and protect your affiliate code
Limit the hits for any rotator
Rotate other ClickMeter tracking links and mix additional redirect options: By nation, language, device (desktop, mobile), period of the year, etc.,
Cap the maximum number of clicks you want to redirect
Rotate other rotators for complex nested setups
Edit Destination and rotator settings anytime and in real-time
ClickMeter pricing
ClickMeter has three plans:
Medium – $29/mo – 2,500 datapoints, 25,000 events/mo
Large – $99/mo – 20,000 datapoints, 200,000 events/mo
X-Large – $349/mo – 200,000 datapoints, 2,000,000 events/mo
clickmeter-pricing
ClickMeter is an alternative to ClickMagick with powerful features. It has unique features like sub-accounts, so you can charge money by offering link rotation services.
When to use link rotators?
When your landing page creator does not have split testing functionality
Occasions where you want to A/B test, offer for the traffic you have
Route traffic to different parts of a site
Rotate different landing pages to see optimal tripwire offers (perfect for promoting various affiliate offers with solo ads traffic)
Selling clicks (Link rotator tools can maximize unique clicks, so you make more money. Excellent for solo ad selling businesses)
Test conversions on different funnels. If you have traffic and want to find a good sales funnel, URL rotator tools can give you statistics on which funnel (opt-in page, bridge page, intermediate page, tripwire offer, and backend offers) are converting highly.
Final words
A good internet marketing campaign involves A/B testing. That is how you can determine which offers, traffic, and strategies work well. Although you can use a basic URL shortener like Bit.ly for marketing campaigns, they are not well-polished for what you’d need.
On the other hand, Link rotators are very beneficial in many ways. Be it an affiliate marketing campaign or an advertising campaign, you should use a quality URL rotator.
In this article, you found the top software to split traffic. So, what are your thoughts on these tools, and which is your favorite URL rotator? Please share them below.